How to build a winning marketing campaign with Hogan Lovells
During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
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Senior Vice President
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Senior Vice President at Passle, helping busy experts become thought leaders and spread their knowledge. Enjoy running and cycling with Team GB. Engage with me in realtime: Snapchat: dkchat 1 Instagram: @instdk
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Katherine McPherson Explains How To Approach ABM for Law Firms
Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...
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Removing Stigma of Mental Health Requires Leadership Team to Engage
Mental health illness affects everyone, we often hear about the high profile cases however 31% of the 27m employees in England have a...
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My Template To Create An Enterprise Grade Sales Playbook (Download Here)
Best in class sales organisations create an environment for their sales teams and supporting departments to thrive.
I recently heard...
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How Content Can Industrialise Your Sales Process and Setup Value-Based Selling
We all agree that content needs to exhibit key attributes to be effective. Edelman and LinkedIn found the following attributes to be most...
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