When "Hero" Content Goes Right - #Glasgow2018 #TeamAtos
At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...
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Senior Vice President
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Senior Vice President at Passle, helping busy experts become thought leaders and spread their knowledge. Enjoy running and cycling with Team GB. Engage with me in realtime: Snapchat: dkchat 1 Instagram: @instdk
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A Practitioner's Guide to Account-Based Marketing - The Role Content Plays (Chapter 10)
I was suggested to read this book by Andrea Clatworthy, Head of ABM at Fujitsu, as a good insight into the world of Account-Based...
How to team sell with Passle
The value of team selling is to demonstrate to your buyer that:
- You (the vendor) really cares about their business
- A demonstration to the...
unknownx500
The role content plays in team selling - a lesson from Dave Govan at Hitachi Vantara
In another excellent podcast by Bowery Capital, Dave Govan who is VP Sales at Hitachi Vantara explains the importance of 'team selling'...
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MindCycle - Mental Health Awareness in the Workplace with Le Tour
Today I had the pleasure (and pain!) of joining Rob Stephenson on the MindCycle Trek Bikes outside of Deloitte UK. Rob is doing something...
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