The role expert content plays internally and externally to become the leading organisation
Lew Platt, former CEO of Hewlett-Packard, once said: “If HP knew what HP knows, we would be three times more productive.”
Whilst talking...
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Senior Vice President at Passle, helping busy experts become thought leaders and spread their knowledge. Enjoy running and cycling with Team GB. Engage with me in realtime: Snapchat: dkchat 1 Instagram: @instdk
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53% of Customer Loyalty is from The Sales Experience
Another way to look at the diagram below is that 'Company and Brand Impact' only contributes 19% to customer loyalty.
Here are the...
How Sales can play a key role in content creation that will make an unaware, engaged prospect or current client buy
Earlier today I watched this webinar by Edelman PR and LinkedIn who have leveraged their high-value network to ask 1300 senior decision...
Driving growth through existing key account expansion and content.
Speaking to the head of corporate strategy at a major CRM vendor in Silicon Valley this week it was clear that cross-selling and...
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