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CAP reminds Rugby Six Nations marketers of their obligations under UK Advertising Codes

Ahead of the Six Nations rugby tournament, the Committee of Advertising Practice (CAP) has released some timely advice on the obligations...

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unknownx500

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The Essential Guide to the Marketing Analytics Landscape

During this 20 minute video I explore the Marketing Analytics Landscape with Tim Langley, CEO and Chief Geek at Canddi. 

Canddi is a great...

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IoT innovation in the home will inevitably encounter the odd difficulty, but let's try and live through it!

Personally, I have never had any difficulties with my Nest Thermostat.  The plumber installed it in about 30 minutes flat and it has been...

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unknownx500

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How many times should you touch your prospects?

Not sure about the headline! 

This week two different events led me to think about the role of content in sales.

First I listened to Tim...

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unknownx500

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Sharapova - A story we have heard before?

I was a student at Bollettieri's Academy back in 2008 and cannot speak highly enough of the facility or the clean work ethic distilled in...

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The growing skills gap in PR and marketing

We're running an event later today for CNS Group on the growing skills gap in IT and the options to tackle this. According to analysts,...

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unknownx500 Mr Moss

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Marketing Without a Point of View is Time Wasted

During this short video Dave Walters reminds us the importance of context and credible content as part of marketing.

What is your business...

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Sales and Marketing is about Service...

In this video Daniel Pink reminds us that Sales and Marketing is about service. Are you servicing your clients? 

Marketing and sales is a...

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Sharapova wins army of PR fans with honest response

Even though most of Maria Sharapova’s sponsors have walked out on her since her admission of inadvertently taking a banned drug, most PR...

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Coming to London?

London is widely regarded as the gateway to the European markets, and this has never been more evident with the recent influx of tech...

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unknownx500

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Behind Enemy Lines - Tracking your Competitors' Online Performance

Winning, or at least participating in the digital game has become a growing endeavour for firms across most industries. With 40,000...

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How do I share my Passle post on LinkedIn and LinkedIn Groups?

In 61 seconds this post demonstrates how easy it is to share your Passle Post on LinkedIn and LinkedIn Groups.

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How to gain more traction with your B2B Instagram account (and get paid by Netflix).

This sounds like a nice way to spend two weeks! Snapping away on Instagram courtesy of Netflix. 

In the B2B landscape Instagram has a role...

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unknownx500

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Building your Leadership in the Gym

What role does physicality take in human social status? This takes me back to my own research paper on ‘mate preferences and optimal...

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unknownx500 David Salafia

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What are the 5 key traits shared by all successful entrepreneurs?

This is an interesting article on what makes a good entrepreneur!

The two that are most often forgotten are passion and commitment and...

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unknownx500

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Get Smart - Avoiding the Hype Surrounding Big Data

The noise generated by "big data" distorts ones' ability to obtain actionable insights from digital analytics. Rather than collecting all...

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unknownx500

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iBeacons - creating major impact at events

More and more companies are understanding how to really boost engagement at their events through event apps.  iBeacons are the next level...

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unknownx500 jnxyz

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First impressions

So. My first passle post;  I have never really been an avid user of social media, mainly because I have always believed that chattering...

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unknownx500

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