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Tweeting About the Olympics - What is a Media Company?

My colleague James wrote an interesting post regarding entities posting about the Olympics and the US Olympic Committee. The original...

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Inspiring Lesson in Reflecting and Planning by Joe Marler

A really valuable reminder that sometimes it is important to stop and take stock of your current situation. This is easily reflected...

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Geography and Quality vs Volume of Reach

The irony of Layton's comments regarding local businesses declining the sponsorship opportunity as it is not like football is that those...

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Good Use of Marketing Resource - Snapchat and SPG

In some ways Snapchat, Facebook Live or Periscope lead the way for virtual reality. 

As an SPG member and 'Millennial' I have been...

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Social Media and Sponsorship during The Olympics for Athletes

There are many views on using Social Media as an athlete during competition. As Maddie mentions below the neglect in competition is...

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Twitter and Blogging Best Practice with Jon Snow

Jon Snow provides an authentic insight into his own use of blogging and twitter through digital storytelling. 

Interestingly Jon is very...

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Sir Dave Brailsford's TRIANGLE OF CHANGE

SUFFERING & PAIN - You have to be suffering enough or the reward has to be great enough to engage change and if either one of those are...

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