Who might acquire Marketo in the Long Term?
With roughly 21% of the $1.62bn industry revenue, Marketo is the only enterprise technology not to be owned by a tech giant. It is...
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Senior Vice President at Passle, helping busy experts become thought leaders and spread their knowledge. Enjoy running and cycling with Team GB. Engage with me in realtime: Snapchat: dkchat 1 Instagram: @instdk
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BBC Cuts Ruined My Fluffy American Pancakes!
I was as angry as the other 120k people who signed a petition this week against the cancellation of recipes from the BBC website (mainly...
Deloitte's Chief Executive Differentiates Himself Through Timely Opinion
A clever move by David Sproul and Deloitte has enabled a clear differentiation from their Big Four competitors through the expression of...
'The working week is far too long for it to just be about money': 5 questions for Doug Mackay
Doug Mackay is the Managing Director at Collingwood, I decided to ask him a few questions on content marketing and the recruitment...
Content is Benefiting the Unregulated Legal Sector
This article suggests that a high volume of legal business is derived from online searches. Whilst there are progressive law firms such as
Lead Generation Strategies for Today’s Complex, Noisy Environment
'Sales and marketing is the same thing,' Mark Hunter begins, 'and the two need to work on bringing the quality of the list together - I...
YouTube Have Competition From Your Favourite Delivery Service
Amazon have stepped up to take on Google's online video facility, YouTube.
Video Direct will allow individuals and companies to make...
B2B Tech Marketing 100 2016 Announced
Congratulations to all those noted on top 100 list by Hot Topics. Nice to spot a few customers and partners.
A focus for this list was...
Snapchat Is Where It's At
One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...
"Content Marketing is not relevant for me I built my business without it - it's all about relationships"
Emily Morris at Acanthus Consulting asked me for a good rebuttal to the above statement over on the B2B Content Marketing Hub....
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