Driving growth through existing key account expansion and content.
Speaking to the head of corporate strategy at a major CRM vendor in Silicon Valley this week it was clear that cross-selling and...
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Senior Vice President at Passle, helping busy experts become thought leaders and spread their knowledge. Enjoy running and cycling with Team GB. Engage with me in realtime: Snapchat: dkchat 1 Instagram: @instdk
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How Sales can play a key role in content creation that will make an unaware, engaged prospect or current client buy
Earlier today I watched this webinar by Edelman PR and LinkedIn who have leveraged their high-value network to ask 1300 senior decision...
How to build a winning marketing campaign with Hogan Lovells
During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
Katherine McPherson Explains How To Approach ABM for Law Firms
Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...
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