How an E2E Content Strategy Can Solve Change Management Programs
I was recently asked a question by the CEO of management consultancy about how we manage to get the senior leaders at our client...
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Senior Vice President at Passle, helping busy experts become thought leaders and spread their knowledge. Enjoy running and cycling with Team GB. Engage with me in realtime: Snapchat: dkchat 1 Instagram: @instdk
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Expert-to-Expert Marketing
High-value Business-to-Business sales happen Expert-to-Expert.
It is a simple fact that Experts buy and sell some of the most valuable...
Aligning Sales and Marketing - Marketo Marketing Nation London
Jason Sibley of Creation Agency provided top tips to align sales and marketing within b2b firms. Beyond influencing each other (take a...
The importance of trust for Management Consultants, B2B Professionals and Speed Daters
As the FT reviews the entries for their inaugural ranking of leading management consultancies, the importance of trust is once again...
Mate preference, first impressions and the development of trust: an experiment in speed-dating behaviour
My full research paper can be found here.
This paper investigates the decisions made by participants during speeddating events. The...
Why Having an Authentic Brand Makes Business Sense - Forrester and Dimension Data
Forrester and Authentic Brand Index along with the endorsement of Dimension Data (NTT Group Company) all agree that an authentic brand...
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