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GDPR - Opportunity to Bring New Quality to Your Content

When you are asked by an event organiser to speak, their decision is made as there is a perceived opportunity to have you (the expert)...

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Aligning Sales, Marketing and Technology for Better B2B Demand Generation

The article below by Stephen Wellman at Gartner landed in my inbox this morning just as I was getting on a call with a technology...

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How To Make Your Employee Advocacy Platform Work; My Views And The Research.

I hear this a lot: ‘we have gone with employee advocacy product X and we're now trying to get these busy people to actually use it’. 

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Expert-to-Expert Marketing supports ABM - Oracle's Michael Avis

The point was raised earlier that ABM has a danger of moving marketing away from personal communication and just focusing on a company.


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How Does The Thames Valley Retain The Future Workforce?

The event today at EY in Reading was focused on the next generation workforce in The Thames Valley and how this can be retained to...

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