A Practitioner's Guide to Account-Based Marketing - The Role Content Plays (Chapter 10)
I was suggested to read this book by Andrea Clatworthy, Head of ABM at Fujitsu, as a good insight into the world of Account-Based...
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How to bring sales into your ABM and Content Strategy Plan
The alignment of sales and marketing is often a hard task, mainly due to time constraints. Below are our account profiling slides that...
Katherine McPherson Explains How To Approach ABM for Law Firms
Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...
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As Chloe Young highlights below, the value of the data collected in your marketing automation or other marketing technology platforms can...
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