A Practitioner's Guide to Account-Based Marketing - The Role Content Plays (Chapter 10)
I was suggested to read this book by Andrea Clatworthy, Head of ABM at Fujitsu, as a good insight into the world of Account-Based...
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How to bring sales into your ABM and Content Strategy Plan
The alignment of sales and marketing is often a hard task, mainly due to time constraints. Below are our account profiling slides that...
Katherine McPherson Explains How To Approach ABM for Law Firms
Reading the latest pmforum magazine I was drawn to this article. I have heard of Fieldfisher's excellent approach to Marketing and BD and...
Insight Checklist for ABM and Content #B2BIntech
Account Based Marketing is a strategy which needs the collaboration of both sales and marketing. It is becoming widely adopted (87% say...
Aligning Sales, Marketing and Technology for Better B2B Demand Generation
The article below by Stephen Wellman at Gartner landed in my inbox this morning just as I was getting on a call with a technology...
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