Tweeting About the Olympics - What is a Media Company?
My colleague James wrote an interesting post regarding entities posting about the Olympics and the US Olympic Committee. The original...
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Senior Vice President at Passle, helping busy experts become thought leaders and spread their knowledge. Enjoy running and cycling with Team GB. Engage with me in realtime: Snapchat: dkchat 1 Instagram: @instdk
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Geography and Quality vs Volume of Reach
The irony of Layton's comments regarding local businesses declining the sponsorship opportunity as it is not like football is that...
Social Media and Sponsorship during The Olympics for Athletes
There are many views on using Social Media as an athlete during competition. As Maddie mentions below the neglect in competition is...
Samsung Win a Gold for Content Marketing
Samsung have produced another entertaining and engaging video campaign following the Rugby World Cup's Samsung School of Rugbywith Rio...
You really have to go some to make FIFA look good...
With the fate of Russian Athletics announced today I was intrigued by the details and claims within the report. A few specific findings:
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