The advice by Harriet Green is very similar to that of Nolan Bushnell (Atari and Chuckie Cheese founder...if you lived in america as a child you will appreciate both!).

Steve Jobs was one of Nolan's early hires and this was due to his passion and being an "extremely hard worker". Nolan credits Atari's success down to making the right hires.

As an aspiring athlete and employee of a great company it is easy to see why this makes a good combination.

From my experience and some of our customers it is valuable to use content to demonstrate to potential candidates that your business is worth joining. In a similar context Marc Andreessen (Andreessen Horowitz) uses content to give “...entrepreneurs a great deal of comfort to already understand us before they walk in the door".

The remainder of the article gives insights from other top CEOs, well worth a read.