For a 170 year-old insurance services business with a £1.22 million revenue business the thoughts of David Marock, Group CEO of Charles Taylor, might seem bizarre. The reality is that these are not uncommon for many large organisations.

All knowledge businesses are victim to the same underlying issue of having lots of busy experts with valuable knowledge and experience but not demonstrating these expertise to the broader online community.

Insurance Thought Leadership cited that 80% of insurance product purchasing decisions start online. Modernization is key to ensure businesses are counted in this process and perceived as the experts.

Having spoken to many industry experts recently it is obvious that many traditions are still in place however firms need to ensure the brand of individuals and the firm are built within their niche areas in order to be distinguished in a busy landscape.