Annie Roberts, Press and Briefing Officer at Lloyds, provides a great insight into the value social media and thought leadership has brought to the markets.

Predominately social media is being used in the insurance sector to connect and engage audiences with the traditionally dry and technical information. Social allows these new and innovative risks to be shared in real time.

Most importantly it provides a way for individual experts to demonstrate their expertise. Whilst the majority of the sector is catching up it provides a fantastic opportunity for those early adopters to differentiate themselves in a crowded market through online content and thought leadership.