Metia provide the four digital marketing trends for 2016 that will help The financial services industry adapt to the major challenges, great analysis:
- Building a strong presence online
- A firm understanding of regulations
- Real-time customer personalization
- Mobile-friendly apps
The use of digital marketing continues to rise in the financial services industry. In the past, banking institutions were traditionally slow to change. But with clients moving from traditional brick-and-mortar banking to online banking, many institutions are now changing their online behavior. The financial services industry faces three critical challenges: promoting customer trust and advocacy, complying with extensive regulation compliance and capturing audiences with personalization and targeted content. To achieve competitive differentiation, banks are setting a clear digital strategy to overcome these obstacles and reach their goals.