This week I spoke with Paul Sullivan of Modedaweb, Digital Marketing Agency and Hubspot Partner, regarding the case for marketing automation. In this recording we covered the following topics:
- What is marketing automation?
- Why is marketing automation import to moder marketers?
- What are the main challenges facing businesses that want to adopt marketing automation?
- What sectors is marketing automation relevant too?
- Marketers typically have a hardtime proving ROI. How does Marketing Automation help overcome this challenge?
- How can marketers overcome budget holder concerns about investing in marketing automation platforms?
- Which teams should be involved inimplementation and who should lead?
- What are the most important processes to have in place before businesses implement marketing automation?
- What type of user data is most valuable for marketing automation?
- Paul's best success to date
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