This video provides a fantastic background on why authentic thought leadership content is essential to execute effective marketing. 

Content Marketing Generates 3X More Leads than traditional Marketing. Since 70% of the buyers journey is completed before sales is contacted it is essential to have a grasp on your content marketing strategy. 

Toby Murdock, CEO of Kapost describes how the following structure will enable your content marketing machine:

  1. Plan
  2. Team
  3. Ideas
  4. Production
  5. Audience Development
  6. Conversion
  7. Analysis