This video provides a fantastic background on why authentic thought leadership content is essential to execute effective marketing.
Content Marketing Generates 3X More Leads than traditional Marketing. Since 70% of the buyers journey is completed before sales is contacted it is essential to have a grasp on your content marketing strategy.
, CEO of Kapost describes how the following structure will enable your content marketing machine:
- Plan
- Team
- Ideas
- Production
- Audience Development
- Conversion
- Analysis
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