During this 20 minute video I explore the Marketing Analytics Landscape with Tim Langley, CEO and Chief Geek at Canddi.
Canddi is a great marketing technology to help you generate high quality leads, learn about customers and build growth within your business.
During this webinar we explored the differences between:
- Full service technologies
- Complimentary technologies
- Look up technologies
- Service providers such as Tactical and Strategy Agencies
- Pick and Mix Marketing Automation
The key takeaway is that Marketing Automation is not just a technology, the technology is for executing a marketing automation strategy.
If you are beginning to explore this topic it is certainly a great use of time.
The Essential Guide to the Marketing Analytics Landscape