Tonight the 1st and 3rd placed world ranked female triathletes will battle out for the final spot in the Great Britain Olympic Triathlon Team for Rio 2016. It is incredible to think one of them (Jodie Stimpson or Helen Jenkins) will not be in the GB team at Rio this September. This has happened for several reasons however it also highlights the importance of consistency and continuity over a period of time. Something that is valuable to recognise in any business or marketing strategy - the long term importance of consistency

This video in the Row to Rio series is a brutal insight into the selection process for a professional athlete. It also strongly highlights the impressive skill set these athletes possess and would certainly be welcome in any professional environment.