During this 20 minute video I explore the Marketing Analytics Landscape with Tim Langley, CEO and Chief Geek at Canddi. 

Canddi is a great marketing technology to help you generate high quality leads, learn about customers and build growth within your business. 

During this webinar we explored the differences between:

  • Full service technologies
  • Complimentary technologies
  • Look up technologies
  • Service providers such as Tactical and Strategy Agencies 
  • Pick and Mix Marketing Automation 

The key takeaway is that Marketing Automation is not just a technology, the technology is for executing a marketing automation strategy. 

If you are beginning to explore this topic it is certainly a great use of time.