Amazon have stepped up to take on Google's online video facility, YouTube. 

Video DirectGuardian, Mashable, StyleHaul to name a few big logos.

will allow individuals and companies to make money by uploading content and making it either available to rent or buy. Who has signed up?

This is also a key differentiator for Amazon (spent $3bn in 2015 on video) and main competitor, Netflix (set to spend $6bn in 2016). Will be interesting to see how this plays out.