Amazon have stepped up to take on Google's online video facility, YouTube. 

Video Direct will allow individuals and companies to make money by uploading content and making it either available to rent or buy. Who has signed up? Guardian, Mashable, StyleHaul to name a few big logos.

This is also a key differentiator for Amazon (spent $3bn in 2015 on video) and main competitor, Netflix (set to spend $6bn in 2016). Will be interesting to see how this plays out.