Amazon have stepped up to take on Google's online video facility, YouTube.
Video Direct will allow individuals and companies to make money by uploading content and making it either available to rent or buy. Who has signed up? Guardian, Mashable, StyleHaul to name a few big logos.
This is also a key differentiator for Amazon (spent $3bn in 2015 on video) and main competitor, Netflix (set to spend $6bn in 2016). Will be interesting to see how this plays out.
In Amazon’s continuing quest to be all things to all people, the online retailer has announced that it will soon allow users to upload their own videos, just like YouTube. Furthermore, they’ll be able to charge money for the privilege, or let Amazon run ads to eventually let some of the revenue trickle back down to them. To incentivize ambitious video producers, the company is also offering $1 million to be split among the 100 most popular videos in any given month — an average of $10,000 per person, although the number will likely vary based on views.