A clever move by David Sproul and Deloitte has enabled a clear differentiation from their Big Four competitors through the expression of his opinion on the EU referendum.
Whilst influencing clients he is expressing an opinion that will also publicly create alliances with other european and international players.
The Big Four did not sign the much-publicised pro-EU letter earlier this week but Sproul told economia that he, not the firm, believes Britain is better off remaining a member of the EU. “The decision on whether to stay in the EU will be informed by a wide range of factors, including political, social and economic,” he said. “On the business impact, my view is that prospects for growth, prosperity and jobs in the UK will be better if we remain in the European Union. Moreover, I believe that Europe will have a better future with the UK as a leading force for pro-growth, free market policies.”
http://economia.icaew.com/news/february-2016/deloitte-chief-executive-pro-eu
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