With a number of professional athletes often pondering post sport career there is never a better time to start building your online profile.

This quick video with All Blacks and London Irish World Cup Winner Ben Franks demonstrates the value in starting early.

By translating Ben's strengths and enjoyment to business along with various forms of content such as video and text the brother's business Franks Brothersis becoming a thriving post Rugby career. Importantly this content is being distributed through various channels including Blogs, Newsletters, Twitter, Facebook, LinkedIn, YouTube, Instagram.

The RPA are constantly trying to develop this mentality with their collective of professional rugby players and clubs. Demonstrating the incredible skill set of these players on the RPA website through blogs and videos would also be valuable for their partners and future employers to engage further. 

Overall Ben's example is a great framework for any professional athlete whether looking at a further career in sport, food, finance etc. Most importantly demonstrate your expertise and authentic interests.