One of the key issues facing any new technology is adoption and justifying the cost of licenses through user engagement.
The need for internal knowledge collaboration and sharing is becoming more prominent than ever as workplaces start to change due to more employees working from home, in community spaces or remotely thanks to advances in technology. VR will move this forward again.
Over a month ago Slack responded to Microsoft’s launch of Teams with a full-page advice letter in the New York Times (you can read it here)
Now Facebook have enhanced their platform Workplace further for custom integrations. The landscape is looking to become even more competitive.
With 1bn users on Facebook worldwide and the Workplace interface also matching that of the social version it would suggest Facebook are going to very quickly gain the user engagement edge.
Microsoft will certainly lead the edge on price as Teams is free for an Office365 subscriber.
The go-to market strategy for Slack just became more complex!
Facebook will compete directly with Slack through a full-fledged new collaboration app platform built atop its pay-per-user enterprise communication product Workplace. Exclusively announced on stage today at TechCrunch Disrupt London, the Facebook Workplace platform will support integration with apps for CRM, file sharing, email, calendars and more. By allowing clients’ IT teams to customize their versions of Workplace, Facebook could make the product flexible enough to handle any business. And because the integrations with outside tools are built by IT teams rather than offering a generic app store, enterprise app developers won’t have to build anything special to support Workplace. When Facebook launched Workplace in October, it came with a few IT security partnerships for single sign-on and identity management like Okta, Google’s G Suite, and Microsoft’s Azure Active Directory.