It is how MongoDB sold to Google, Facebook, Expedia, SAP, KPMG etc

In this video Meagen Eisenberg, CMO, explains the successful benefits and strategy behind ABM. Here are a few examples:

  • Increasing velocity of deals
  • Effective nurturing 
  • Ability to focus on key targets
  • Growing deals
  • Accelerating deals
  • Ability to talk to a variety of personas
  • Aligning Sales and Marketing

MongoDB is heavily trusted by their clients and it is clear that a 1-2-1 marketing approach underpins this success through deeper connections and personalisation.