It is how MongoDB sold to Google, Facebook, Expedia, SAP, KPMG etc

In this video Meagen Eisenberg, CMO, explains the successful benefits and strategy behind ABM. Here are a few examples:

• Increasing velocity of deals
• Effective nurturing 
• Ability to focus on key targets
• Growing deals
• Accelerating deals
• Ability to talk to a variety of personas
• Aligning Sales and Marketing
  
  

MongoDB is heavily trusted by their clients and it is clear that a 1-2-1 marketing approach underpins this success through deeper connections and personalisation.