It is how MongoDB sold to Google, Facebook, Expedia, SAP, KPMG etc
In this video Meagen Eisenberg, CMO, explains the successful benefits and strategy behind ABM. Here are a few examples:
- Increasing velocity of deals
- Effective nurturing
- Ability to focus on key targets
- Growing deals
- Accelerating deals
- Ability to talk to a variety of personas
- Aligning Sales and Marketing
MongoDB is heavily trusted by their clients and it is clear that a 1-2-1 marketing approach underpins this success through deeper connections and personalisation.
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